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Create with Passion.

Design with Purpose.

DREW SHAFER

Creative Leader. Idea Cultivator. Digital Craftsman.

CREATIVE LEADER

Foster a team that can unlock their best ideas.

XBOX ELITE 2 CONTROLLER DUEL

The Right Team for the Job

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XBOX LIFESTYLE PHOTOGRAPHY

Connecting Global Creatives

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IDEA CULTIVATOR

Pitch bold ideas backed by high-caliber design skills.

XBOX SIMPLY NEXT GEN

Sometimes Simple is Smarter

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XBOX SIMPLY PLAY

Don't Forget to have Fun

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DIGITAL CRAFTSMAN

Create meaningful content that's worthy of attention.

XBOX BETTER TOGETHER

Be A Conversation Starter

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XBOX GAMES SHOWCASE 2024

Make a Lasting Impression

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Explore more work

Project Archive

Profile

Drew Shafer is a multidisciplinary, purpose-driven creative leader with over 15 years of experience shaping impactful brand work. He is skilled at developing creative teams and leading impactful ideas across brand, digital, and social platforms, known for connecting with audiences through authentic, human-centered work.

📍 Los Angeles, California

Let's make something happen!

Chops

Leadership

  • 7+ Years Leading a Cross-discipline Team

  • Creative Direction From Concept to Delivery

Ideation

  • Integrated Marketing

  • Earned Media

  • Product Launch

  • Social Native Content

  • Video, Photo & Motion Direction

Design

  • Social Content Execution

  • Branding & Vis ID Systems

  • Motion Graphics

  • Studio & Location Capture

  • Digital & Paid Media

  • Print & Prepress Production

  • Illustration

Ethos

01

Curiosity fuels creativity.

02

Make things that matter.

03

Every detail matters.

04

Listen. Learn. Respond.

05

Ask brave questions.

06

Stay humble.

Experience

Creative Director

Ayzenberg Group  Pasadena, CA

2018 - Present

Associate Creative Director

Conscious Minds Pasadena, CA

2013 - 2017

Senior Designer

Invisible Children, Inc.  San Diego, CA

2012

Graphic Designer

MFG Creative Co.  Los Angeles, CA

2011

BFA Graphic Design

Cal Poly Pomona  Pomona, CA

2011

* Contract Experience Not Shown.

Clients

  • Xbox
  • Microsoft
  • Bethesda
  • Meta Quest (Oculus)
  • Google Stadia
  • Nike
  • Toyota
  • Red Bull
  • Pabst Blue Ribbon
  • Ocean Spray
  • Disney
  • Lucasarts Ltd.
  • Marvel Studios
  • Hurley
  • Method Home
  • Bridgestone
  • Firestone Tires
  • Obey Clothing
  • Uber
  • Olly Vitamins

References Available Upon Request.

Recognition

Recent Honors

2025
Webby Finalist
Xbox Cipher Series
2024
Clio Bronze (2)
Xbox: Elite Series 2 Controllers
2024
Webby Honoree
Xbox Social Photography
2023
Clio Silver
Xbox + Barbie Movie Collab

Press

2024
Bethesda Blog
Indiana Jones + Alpine F1
2023
IGN
Xbox on Vegas Sphere
2022
Muse by Clio
Khaby Lame 'Simply Next Gen'
2015
AdWeek
Paying Tribute to Kobe